"Likewise, many handset manufacturers are also improving the hardware and graphics capability of mobile phones, so the visual of games are being improved to a level that is very competitive to PSP," de Vallois adds. Through these new interfaces, consumers are now able to preview games and purchase them in an easy-to-use fashion from an interface that is familiar, such as the iTunes Store and the upcoming Google Marketplace." "Products introduced by these companies have transformed the gaming experience for consumers and changed the industry's business model with digital distribution. "The mobile gaming industry has reached a turning point this year and grown significantly with major innovations introduced by companies such as Apple, Nokia and Google," comments Gonzague de Vallois, SVP, publishing, Gameloft. As telephone devices mature and the graphics on them improve, videogames for mobile phones are experiencing a dynamite rise in popularity. The platform may be small, but the impact is mighty.
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